Formula 1 is not only won on the track. This week the paddock was rocked by an explosive revelation: Mercedes is actively negotiating a stake in Alpine F1. Zak Brown, McLaren's CEO, has sent the FIA a 6-page letter to block the deal. The FIA itself has announced it is getting involved. And in the background, Gucci is reportedly on the verge of becoming the new title sponsor. A power play that could reshuffle Formula 1's cards for the next decade. To experience this revolution from the paddock, explore all our pieces in our F1 2026 collection, premium streetwear inspired by automotive culture.
The Players in This Explosive Dossier
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Mercedes AMG F1
Wants to acquire a stake in Alpine via Otro Capital. Goal: have a customer team in F1 and a strategic lever.
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McLaren / Zak Brown
Against the deal from the start. 6-page letter to the FIA. Fears multi-ownership creates an unfair sporting advantage.
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FIA / Ben Sulayem
Must rule on legality. Investigation underway. The president confirmed FIA involvement in the matter.
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Renault / Alpine
Renault holds 76% of Alpine's capital. Any transaction requires its approval. Strong signal: Guillaume Rosso (M&A) joins the board.
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Gucci
Reportedly becoming title sponsor per GPBlog. Potential: "Gucci Alpine Formula One Team" from 2027. Tens of millions of dollars.
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Otro Capital
Investment fund that bought Renault's stake in Alpine. Mercedes wants to buy a portion of its shares.
The Deal: Mercedes Wants a Slice of Alpine
The story begins in 2025, when Renault decides to reduce its financial exposure at Alpine and transfers a portion of its shares to investment fund Otro Capital. Alpine F1 enters a transition phase: the team seeks outside investors to fund its technical development and medium-term ambitions.
This is where Mercedes enters the picture. The German manufacturer wants to acquire a stake in Alpine through Otro Capital, the team's minority shareholder. Mercedes' interest is twofold. First, to have a customer team in F1 after losing Racing Bulls, which opted for a Honda engine via Red Bull. Second, to strengthen its strategic positioning in a paddock increasingly dominated by cross-relationships between teams and manufacturers.
Why Renault must approve the deal
The main complication of the dossier is that Renault still holds 76% of Alpine's capital. Any transaction involving Otro Capital's shares requires the French group's approval. And recent signals suggest Renault is not opposed to the idea. The appointment of Guillaume Rosso, Renault's global head of mergers and acquisitions, to Alpine's board of directors as a replacement for the usual CFO is a powerful signal. When you put the M&A head in charge of a board, a transaction is in the air.
76%
Alpine capital held by Renault
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Pages in Zak Brown's letter to the FIA
2027
Target year for the Gucci Alpine partnership
McLaren Brings Out the Heavy Artillery
Zak Brown has never hidden his opposition to the principle of multi-team ownership in Formula 1. For years he has publicly criticised structures that allow the same actor to influence multiple teams simultaneously. The Alpine affair gives him the chance to move from words to action.
McLaren's CEO has sent the FIA a six-page letter detailing his objections to Mercedes' planned stake in Alpine. The document, excerpts from which were reported by Motorsport.com, develops several arguments.
- The sporting risk: A manufacturer that is a shareholder in a customer team could pass on technical information or priority engine developments, creating a sporting advantage that is difficult to monitor.
- The Red Bull precedent: The Red Bull/Racing Bulls model has been criticised for years over its driver swaps and shared resources. Brown does not want to see these structures multiply.
- Voting power over regulations: A manufacturer that is a shareholder in a customer team could potentially have two votes instead of one when voting on technical regulations, creating a power imbalance.
- The sporting spirit: Brown cites the risk of losing the "sporting spirit" of F1 if teams become commercial satellites of their engine suppliers rather than independent entities in competition.
As long as you are not trying to take control of a team simply because you do not want others to do so, or to get more voting power when writing the rules, then maybe it is acceptable. But I think having two teams is not the right approach.
Mohammed Ben Sulayem, FIA President, on the Alpine/Mercedes dossier
Brown's position is understandable, even if it is not entirely selfless. McLaren has benefited from a Mercedes engine since 2015 and knows perfectly well that its engine supplier keeping a close eye on a direct rival team could create tensions in the relationship.
The FIA Opens an Investigation
Mohammed Ben Sulayem, the FIA president, has confirmed that the global governing body of motorsport is getting involved in the dossier. The FIA must rule on the legality of such a stake, which is not explicitly prohibited under current regulations but raises unprecedented questions about the sport's governance.
The central question: how far can you go?
F1 regulations explicitly prohibit one team from owning another or a majority shareholder from controlling two teams. But they say nothing about a manufacturer taking a minority stake in a customer team. That is precisely the legal grey area Mercedes is trying to exploit. The FIA must now decide whether to let the deal pass, frame it with strict conditions, or ban it outright.
The precedent that changes everything
What makes the situation even more complex is that F1 has already tolerated similar structures in other motorsport disciplines. In endurance racing and junior formulae, manufacturers hold stakes in several teams without it creating regulatory problems. But F1 has always claimed a special status, with specific rules to protect competition.
Gucci Alpine Formula One Team: The Name That Makes You Dream
π The Revelation That Changed Everything
According to GPBlog, Gucci is reportedly on the verge of becoming Alpine F1's title sponsor from the 2027 season. The current contract with BWT (Best Water Technology), signed for five years, expires at the end of 2026. The path is clear for a partnership of an entirely different magnitude.
The name already doing the rounds in the paddock is "Gucci Alpine Formula One Team". And the figures would match the ambition: tens of millions of dollars annually, making it one of the biggest title partnerships in recent F1 history.
For Alpine, which is seeking to position itself as a premium team after years of disappointing results, the association with the Florentine luxury house would send a powerful signal about its ambitions and new positioning. For Gucci, entering F1 via Alpine would open privileged access to a global audience of passionate fans with strong purchasing power.
Why is Gucci interested in F1 now?
Formula 1 has undergone a spectacular transformation of its audience since Drive to Survive arrived on Netflix in 2019. The series attracted a new generation of fans, younger, more international, with a stronger affinity for lifestyle and luxury brands. The profile of the F1 fan in 2026 matches Gucci's target audience exactly: urban, global, passionate about performance and premium products.
Ferrari has always embodied this intersection between F1 and luxury. But a Gucci/Alpine partnership would open up unprecedented territory: a French team with a strong lifestyle DNA, carried by one of the most powerful fashion houses in the world. It is a radically different positioning from the financial or technology sponsors that usually dominate the grid.
What This Changes for Alpine in 2027
If all the pieces come together as the paddock is beginning to anticipate, Alpine 2027 would be a radically transformed team. A capital injection from Mercedes via Otro Capital. Tens of millions more through Gucci. And potentially privileged access to the resources and developments of one of the most dominant engine suppliers of the 2026 season.
Pierre Gasly and Franco Colapinto in an ideal position
In this new context, Alpine's current drivers have everything to gain. Pierre Gasly, who has shown signs of consistent progress this season, would find himself in a team with resources finally matching his talent. Franco Colapinto, the revelation of 2026, would benefit from a structure genuinely capable of delivering regular points rather than isolated lucky results.
The risks of the deal for sporting integrity
McLaren's concerns are not entirely unfounded. If Mercedes holds a stake in Alpine and supplies its engines, the boundary between engine supplier and team owner becomes blurred. Who decides on priority engine developments? On what criteria does Mercedes allocate its technical resources between its own cars and those of Alpine? These questions have no clear answer in the current regulations.
- The timeline: Negotiations with Otro Capital are subject to a deadline set at mid-2026. The FIA decision must come before the end of the season for the deal to take effect in 2027.
- The other teams: If the FIA approves the deal, other Mercedes-powered teams (particularly Aston Martin) could legitimately worry about their position in the priority hierarchy.
- The impact on the driver market: A richly funded Alpine with Mercedes connections would attract very different names from those it can currently target. The 2027 transfer market could be very lively indeed.
- The Renault signal: If Renault allows a rival manufacturer to take a stake in its team, it would be an admission that the brand's pure F1 strategy is definitively over.
Alpine 2027: A Next-Generation Team or a Mercedes Satellite?
The Alpine dossier reflects a Formula 1 in full transformation of its economic model. Manufacturers no longer just want to win on the track. They want to control the structures around them, secure their commercial relationships and maximise their influence in the paddock. With this move, Mercedes would be playing on every table simultaneously.
But Formula 1 has always resisted becoming a simple market of subsidiaries. The FIA, McLaren and several other teams are watching this dossier with suspicion. The governing body's verdict could define the rules of the game for the next ten years. One thing is certain: Alpine 2027 will not look like Alpine 2026. Discover the full world of automotive passion at Tourismo Clothing.
Mercedes wants Alpine. McLaren says no. The FIA referees. And Gucci waits in the wings.
Frequently Asked Questions
Why does Mercedes want to buy a stake in Alpine F1?
Mercedes is seeking to acquire a minority stake in Alpine through fund Otro Capital, the team's minority shareholder. The interest is twofold: to have a customer team in F1 after losing Racing Bulls, and to strengthen its strategic positioning in the paddock. A Mercedes-co-funded Alpine would also be a guaranteed outlet for the Silver Arrows' engines.
Why is McLaren opposing the Mercedes/Alpine deal?
Zak Brown, McLaren's CEO, sent a 6-page letter to the FIA detailing his objections. McLaren fears that a manufacturer that is a shareholder in a customer team would enjoy unfair sporting advantages, gain a second vote on regulatory decisions, and undermine the sporting independence of teams. Brown has long criticised multi-team ownership in Formula 1, citing the Red Bull/Racing Bulls precedent.
Will Gucci really become Alpine F1's title sponsor?
According to GPBlog, advanced negotiations are underway to make Gucci Alpine F1's title sponsor from 2027. The current contract with BWT expires at the end of 2026. The partnership would bring Alpine tens of millions of dollars a year. If confirmed, the team could be called "Gucci Alpine Formula One Team" from next season, making it one of the most spectacular title partnerships in recent F1 history.
Can the FIA block Mercedes' stake in Alpine?
The FIA has announced it is getting involved in the dossier to assess its legality. Current regulations do not explicitly prohibit a minority stake from a manufacturer in a customer team, but the question is unprecedented. FIA president Mohammed Ben Sulayem hinted that the FIA could frame or condition this type of transaction to protect the sporting integrity of the competition.
What role does Renault play in the Alpine dossier?
Renault still holds 76% of Alpine's capital. Any transaction involving Otro Capital's shares requires the French group's approval. The strongest signal of Renault's involvement in the negotiations is the appointment of Guillaume Rosso, Renault's global head of mergers and acquisitions, to Alpine's board as a replacement for the usual CFO. This decision shows Renault is handling the matter at the highest strategic level.